Customer Acquisition & Maximizing Lifetime Value Potential

Woomentum Editor
Business Plan, Entrepreneurship, Get customers, Growth Strategy
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This article was authored by Jeanne Heydecker and originally published on the Woomentum network. What is your customer acquisition strategy, cost, conversion rate, channels, and costs per channel? Your customer…
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Woomentum Entrepreneur: His Own Search for Peace & Meaning Led Him to Transform Lives – Meet Robin Liu of Singapore

Farah Kim
Entrepreneurship, Health & Wellness, Ideation & design Thinking, Management & Leadership, Members Stories, Productivity & Wellbeing
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Robin's frustration with corporate life led him to start his own journey. Here's his story.
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Woomentum Entrepreneurs: Committed to Resolving the Soft-Skills Gap for Cambodian Female Entrepreneurs – Meet Phauk Pauv Rachana

Farah Kim
Diversity & Inclusion, Entrepreneurship, First-time entrepreneurs, Members Stories, Technology & Product Development
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Rachana Pauv is your ordinary Cambodian citizen with an extraordinary passion to give back to society.
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Woomentum Entrepreneur: Driven by the Passion to Make a Difference in the ASEAN Region – Meet Agita Pasaribu of Indonesia

Farah Kim
Diversity & Inclusion, Entrepreneurship, Management & Leadership, Members Stories, Social Enterprises
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A passionate, young woman with a mission to empower her country's people. Meet Agita!
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Cowboy Days, Volkswagen & the 90’s Web – Meet Sheli Bowman of Hong Kong

Farah Kim
Books & Publications, Entrepreneurship, First-time entrepreneurs, Get customers, Growth Strategy, Management & Leadership, Marketing & Advertising, Members Stories, Online Learning, Productivity & Wellbeing, Technology & Product Development
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‘Pioneer,’ was the first word that made us curious about Sheli Bowman. Volkswagen as her first client WOWED us. She created a web development company way back in the 90s when the…
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Preparing the Finance Industry for the Digital Age – meet Michelle Katics of Singapore

Farah Kim
Data & Analytics, Entrepreneurship, Financial Modelling, Fintech, Growth Strategy, Ideation & design Thinking, Members Stories, Online Learning, Technology & Product Development
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1. What inspired you to work in FinTech? What inspired me to work in FinTech was actually a human problem. Even ten years ago whilst working in the bank, portfolio optimization was incredibly…
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How an Investor in Startups is Now Also an Entrepreneur in the Making – Meet Steve Dana, the Sales Guru of Singapore

Farah Kim
Business Plan, Capital & Crowdfunding, Entrepreneurship, First-time entrepreneurs, Get customers, Growth Strategy, Ideation & design Thinking, Marketing & Advertising, Members Stories
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Some people have this amazing energy that is reflected in the way they communicate, share ideas and engage with others. These people are usually focused, dedicated, love getting things done…
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How a Freelancer Self-Financed her Own Successful SEO Company & Remains Committed to Being Debt Free – Meet Raquella Cura of Philippines

Farah Kim
Entrepreneurship, First-time entrepreneurs, Growth Strategy, Members Stories, Technology & Product Development
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A single mom, running her own SEO agency, Raquella Cura is perhaps the best example of a digital entrepreneur. She initially joined Upwork.com as a freelancer in 2012 and gradually paved her…
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Entrepreneurship is a Mindset — Meet Deborah Tan of Singapore

Farah Kim
Co-founding & Partnership, Entrepreneurship, Growth Strategy, Marketing & Advertising, Members Stories, Productivity & Wellbeing
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Deborah Tan is one of those rare people who know what they want from life and have the determination to get there. She is not afraid of the challenges that…
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